Your Website Speed is Critical
Now, more than ever, it is important to pay attention to your website speed for two major reasons. First, your customers won't stand for a slow website. According to multiple recent studies, just a one-second delay in page load time will drop your conversion rate by 7%. At just over 4 seconds, the conversion rate drops to under 1% and bounce rate increases by almost 90%. It is clear - customers won't and don't need to wait for your slow website; there are plenty of other faster websites out there. Second, website speed (part of page experience) is now a direct ranking factor for search engines (as of June 2021). Google has no reason to promote a slow website on their results pages; their goal is to provide searchers with the most relevant, highest quality websites. So, a slow website significantly affects your customers as well as your SEO / search engine rankings.
Website Speed Optimization
Check Your Score
Enter your website's url below to check it using the Google PageSpeed Insights tool. You will see your mobile and desktop scores along with the data which describes the issues that were found.
Make Improvements and Get Results
Most likely, your website's score was not in the 90s and might even be very low such as 70. It could have been even lower or in the single digits (again, this is our experience with clients' WordPress websites). In any case, improvements are necessary and the time to act is now. The higher your score gets, the better you will rank in search engines and the more your website will convert customers.