If you are interested in SEM and SEO improvements for your site, Contact Us @ 856-912-5147.
What is Google AdWords?
Your website's position in a search engine result page alone may not give your business the advertising it deserves. Therefore, the Google AdWords service can be utilized to display your business ad, separate from a search result. Google AdWords ads appear at the top and on the right side of a Google search results page and are labeled "Sponsored Links".
How Does Google AdWords Work?
Two major factors influence where and when your ad is displayed. The first factor is your target audience. Half of your target is composed of what keywords, or search terms, you choose to use. This will determine when (and where) your ad is displayed; if your keywords closely match the entered search words, your ad will appear on the results page. The other half of your target has to do with geographic location. You can specify the areas in which your ad will appear (i.e. 50mi radius around your business). After your keywords are chosen, your cost per click (CPC) amount is determined. Your CPC bid, the second factor, will decide where your ad will be placed by Google among the other ads. Simply put, if your ad's bid is higher than another's, your ad will appear first, or higher in the sponsored links section (the highest bid and most relevant ad is at the very top).
How Much Does it Cost - CPC and Daily Limits?
Your cost per click (CPC) amount is up to you. This amount can be changed at any time and a daily limit on how many clicks you allow can be set in order to stay within budget. For example: You may set your ad at a CPC of $1.00 with a daily limit of $10.00. If your ad reaches its daily limit (ten clicks / $10.00), Google will stop displaying it until the next day. If your ad does not receive any clicks that day, you pay nothing.
Our fees are simple: There is a one-time cost of $25.00 to get started, and a monthly service charge of $70.00 to administer the ads and handle all of your changes/requests.
How Do I Get Started?
Contact Double-Time Web Design to discuss your new ad. We will assist you with the keyword selection process which is a very important step. Next, we will discuss your budget; we will agree upon a starting CPC amount and a daily limit suitable for your business. We will agree upon a starting bid, or CPC amount and a daily limit to get you started. Then, collectively we can design your ad and get you listed on Google.
We will continually monitor your ad's performance and suggest any changes necessary to help its position and exposure. Please contact us with any questions.
Are you ready to get started with your website's Search Engine Marketing?
