Your first step was getting a website. Now, you need a way for potential clients to find you. Whether you have a brand new or existing website, internet marketing can help increase your visibility. There are three major methods of internet marketing that are effective in different ways.
Search Engine Optimization (SEO) increases your website position in organic results (as opposed to paid results/advertisements). This is the most common, and sometimes the most effective method of internet marketing. SEO is designed to optimize your website and build your presence on the internet.more
Search Engine Marketing (SEM) or pay-per-click advertising allows you to reach potential clients differently than SEO. These are the advertisements at the very top of the search engine result page and on the right-hand side of the organic results (usually labeled as "Ad" or "Ads").more
Email Marketing is an effective way to advertise your products and services to interested subscribers. Your message is usually transmitted in the form of a newsletter, promotion or incentive. This is a great way to reach your target market and keep your potential clients interested.more
As social media continues to grow, it becomes more and more useful for businesses to use this to reach potential customers.more